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New INES collection to 'shake up' the plus size market

Mrs T : 9 October 2009

Have you heard of Jacqueline Floro? She is a designer and owner of Bilingual, a contemporary line of clothing. She has had her collection worn by the likes of Blake Lively, Paris Hilton, Rachel Bilson, Jessica Biel and Halley Berry. With credentials like that, you will be please to hear she is now turning her attention to plus size outfits. In fact she intends to 'shake up' the plus size market.

She has created a plus-size clothing line for women sizes 10 and up. Featuring long and short

dresses, and tops with drawstring and pin-tuck details, INÈS Collection brings Floro's contemporary

aesthetic of Bilingual Clothing to the 40 million American women who have previously been invisible

to contemporary designers because they are over size 14.

To quote the press release, which by the way has a very accurate title - Contemporary Designer Announces INÈS Collection for the 40 Million Plus-Sized American Women Starved by the Market ...

"I love Bilingual. It is and will always be my baby, but friends and family of mine that happen to be a size 10 and up begged and pleaded for me to make beautiful clothing to fit them. These women are so excited about fashion, but the unfortunate lack of attention paid to them by the design community has forced them to shop at low-quality, mass retailers just to find something that 'works' and is a minimal investment for them," explains Floro. INÈS Collection is their answer, with tops starting at $55.00 and

dresses starting at $96.00 for the Resort/Pre-spring 2009/2010 collection.

In testing the response to early designs from INÈS Collection at trunk shows and other consumer shopping events, Floro could not have been more thrilled with the remarkable response: "Women would write me passionate, heartfelt emails thanking me for finally creating something attractive and exciting for the plus-size women of the world. Smaller-sized women would ask the sales reps if the styles came in their sizes, to which they politely answered, 'No, I'm sorry it doesn't come in your size.'

Something plus size women have been forced to hear... forever!" The INÈS Collection is vanity sized; XS=10, 0=12/14, 1=16/18, 2=20/22 and 3=24/26. Floro's clients go crazy over it, "I've never been a size 2 in my life!" exclaimed a size 22 customer with glee at a recent trunk show.

If you feel excited about this and want to find out more, then check out Shop Translated who are exclusively carrying the INÈS Collection.

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Comments

1. Glamorous Plus Size Fashion
   15 October 2009

   Thanks for sharing! I love hearing about new plus size fashion lines.

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